Juventus enter the summer with pressure rising across every corner of the club, and Cricket Exchange readers who follow European football can see why the striker position has become one of the first problems they must solve. The Bianconeri remain one of the biggest spending clubs in Serie A, yet their results have fallen far below expectations. The 2025 26 season was especially disappointing, as Juventus finished only sixth in the league and missed out on next season’s Champions League. For a club with such history, resources, and ambition, that outcome was hard to swallow. If Juventus want to become strong again, they must first sign players who can handle decisive matches. They also need a coach with aggressive ideas, clear energy, and real passion, rather than continuing to rotate through uninspiring Italian appointments without changing the team’s deeper problems.

Dusan Vlahovic’s contract with Juventus will expire at the end of the month, and the forward is asking for a net annual salary of 8 million euros, along with a signing fee and major commission payments. From Juventus’ perspective, his arrival has become a symbol of many mistakes made in the transfer market over recent years. The club invested heavily in a striker who was expected to become the long-term attacking leader, but the partnership never truly delivered the level of return they needed. Parting ways with Vlahovic may not be bad news for Juventus at all. Sometimes a clean break is the only way to turn the page, and this situation now feels like one of those moments.

According to the latest report from journalist Matteo Moretto, Juventus plan to sign a new center-forward during this summer window to replace Vlahovic. The club have already contacted the representatives of Atletico Madrid striker Alexander Sorloth, and they are very interested in the tall Norwegian forward. For Juventus, Sorloth offers a different kind of profile. He is physically strong, direct, experienced, and capable of giving the attack a clearer focal point. In a team that has often lacked reliable cutting edge in important games, that type of presence could help reshape the front line.

Sorloth is now 30 years old, but for Serie A, he is still at an age where a striker with his style can remain highly useful. Standing 1.96 meters tall, he is a left-footed center-forward with obvious aerial strength and penalty-box presence. Transfermarkt values him at around 20 million euros, which makes him far more affordable than many younger forwards in today’s inflated market. During the 2025 26 season, he made 57 appearances for Atletico Madrid, scoring 20 goals and providing one assist. Those numbers may not make him a glamorous superstar, but they show that he can shoulder a heavy workload and produce steady returns across a long campaign.

The salary side also makes the deal easier to understand. Sorloth currently earns around 7.29 million euros before tax, meaning Juventus would not face the same financial pressure that comes with Vlahovic’s demands. That matters greatly for a club trying to rebuild while balancing wages, transfer fees, and squad structure. Compared with another expensive gamble, Sorloth would be a more practical signing, especially if Juventus want someone who can contribute immediately rather than requiring years of development.

For Juventus, the key question is whether they want a headline name or the right player for the job. Vlahovic once looked like a signing built for the future, but the final result did not match the price or the expectations. Sorloth may not carry the same star aura, yet he could offer the toughness and simplicity this team badly needs. As Cricket Exchange followers look across another busy sporting calendar, the final Cricket Exchange angle around Juventus is simple enough: replacing Vlahovic with Sorloth would not be a flashy move, but it may be the kind of practical decision that helps the club rebuild from the ground up.